One of the biggest things moms stress about before a session is what everyone should wear. And honestly, I get it. Coordinating outfits for multiple people can feel overwhelming fast, especially when you want your photos to look timeless without feeling overly styled.
The good news is that family photo outfits do not need to be complicated to look beautiful.
The biggest thing I recommend is focusing on comfort first. When you feel comfortable in what you are wearing, it naturally shows in your photos. Kids are happier, parents are more relaxed, and the entire session feels easier from the start.
Instead of trying to perfectly match everyone, focus on coordinating tones and textures. Neutral colors almost always photograph best, especially for beach sessions or outdoor family photos in Virginia Beach and Chesapeake. Creams, soft browns, muted blues, sage greens, oatmeal tones, and light denim all work beautifully together without looking too “matchy.”
I also always recommend choosing movement friendly outfits. Dresses that flow in the wind, loose linen fabrics, lightweight materials, and comfortable clothing photograph so much better than stiff or restrictive outfits. Family sessions are full of movement, walking, cuddling, playing, and interacting naturally, so your outfits should move with you.
One thing I tell parents all the time is to avoid putting too much pressure on perfection. Your photos are not about perfectly curated outfits. They are about connection, personality, and documenting your family as you are right now.
For kids especially, comfort matters more than trends. If your child hates what they are wearing, it usually shows pretty quickly during the session. Soft fabrics, simple outfits, and clothing they can move around in comfortably always help sessions go smoother.
For summer beach sessions, barefoot is always a good idea. Neutral sandals, simple dresses, rolled sleeves, and natural textures fit beautifully with the relaxed coastal feel of my photography style.
At the end of the day, the best family photos happen when everyone feels relaxed and comfortable. The outfits are simply there to support the moments, not overpower them.
If you are currently looking for a Virginia Beach family photographer or Chesapeake family photographer and feeling overwhelmed about planning your session, I promise I help guide clients through all of this every step of the way.
What colors photograph best for family photos?
Neutral and earthy tones almost always photograph beautifully. Cream, beige, soft blue, sage green, tan, white, and muted earth tones work especially well for beach and outdoor sessions.
Should everyone match?
No. Coordinating is much better than matching. Choose colors that complement each other instead of wearing identical outfits.
What should we avoid wearing?
I recommend avoiding:
- Neon colors
- Large logos
- Busy patterns
- Graphic tees
- Extremely bright colors
These can distract from the connection and emotion in your photos.
What should kids wear for family photos?
Comfortable clothing they can move and play in. The more comfortable they feel, the smoother the session usually goes.
What shoes work best for beach sessions?
Barefoot is always my favorite option for beach sessions, but neutral sandals also photograph beautifully.
Do you help clients plan outfits?
Absolutely. Once you book, I help guide clients through outfit planning so you do not have to figure it all out alone.
FAQ
Looking for a Virginia Beach Family Photographer?
Betcher Bottom Photo specializes in relaxed, candid family photography across Virginia Beach, Chesapeake, Norfolk, and the Hampton Roads area.
My sessions are designed to feel easy, movement focused, and natural so your photos actually feel like your family.



